.avif)
June 25, 2024
So, you have recently begun your hobby or business in furniture. Or, you want to go online with your existing business. And, of course, you would want your furniture to sell. You have tried various social channels to market it and learned ways to click studio-like pictures. But are you still lagging or the sales aren't catching up with what you initially expected?
Well, fret not—we have a few tricks to help you reach your goal. Let us walk you through the options for sure shot success for scaling your newly built furniture brand (even if you do not have one, this guide can help you with branding and marketing your business).
We have listed some tried and tested tips for effectively connecting with your target market to grow your e-commerce furniture business.
Marketing your furniture brand involves using different channels to reach your target audience. Your marketing strategy is uniquely tailored to target your existing and potential customers. It also includes identifying the best yet affordable channels and platforms to connect and engage with your audience.
We will be segmenting these options from minimum investment to moderate; here’s how to get the ball rolling:
With almost 5.7 billion social media users worldwide, it is one of the best places to promote your brand. Social media marketing strategy requires planning, but we will lay out some actionable and practical steps for you to get a headstart.
Social media provides an optimal platform to reach out to new-age audiences looking for unique, aesthetic furniture photographs that matches their interiors. People are more interested than ever in crafting picture-perfect interiors like those on Pinterest or Instagram.
Here are some things to focus on when you are starting out on social media:
Ensure your content is relevant to the audience and provides value to them. Consistently posting or uploading content will make your customers trust your brand.
For example, if your furniture is positioned as functional, target your content toward families and a more mature audience.
Connect with your customers more by embracing the latest trends and creating more relatable content. Responding to comments and engaging with competitors' posts will generate interest in your brand and increase brand recall.
We cannot emphasize enough the importance of experimenting with the content. Make it catchy, artistic, snazzy, and interesting. However, your content might not work on the first try.
But you can always try new things. Do not limit yourself to write-ups and visuals; you can also organize contests and giveaways to entice your viewers.
For businesses starting out in the furniture industry, generating traffic is comparatively easier if they create boards on Pinterest or share their work on platforms like Artstation and Behance. If viewers like the visuals, they will visit your website and come a step closer to making the purchase.
Let’s consider Ballard Designs. With 452K followers on Instagram and 16K subscribers on YouTube, its most popular video includes Drew Barrymore to highlight the company’s selection of wall sconces and stay on the latest trends, which led to its total revenue of US$252.5M. The brand circulates over 19 million catalogs annually and operates a successful e-commerce business.
Nothing beats an old-fashioned letter except a modern one. You must remember the old strategy of salesmen carrying catalogs. Now, we are not suggesting you go back to medieval times and opt for that, but email is something that reinforces it, is fairly helpful, and is free of cost.
While building mailing lists and sending out mass emails is free, websites like Mailchimp and Brevo provide options that allow you to create and send personalized email campaigns with their marketing tools.
Let’s take the example of Burrow. With over 150K followers on Instagram, their primary form of marketing is through email. Their average spam score is -3 due to their attractive and engaging content. This has led to their total revenue of US $44.2M.
Advertising has long been the primary way of communicating with a mass audience. Placing advertisements on websites guarantees impressions, creating brand awareness. Add live animation or configurable renders to make these ads interactive, increasing customer engagement.
While online advertising using Google Ads or social media platforms like Facebook and Instagram (Meta ads) yields excellent results, it is an expensive overhead for upcoming businesses, ranging from a few hundred dollars to over ten thousand dollars.
With global e-commerce sales estimated to exceed $6.9 trillion by 2024, having a website for your furniture brand has become essential. Your brand's website is the storefront that attracts (or repels) potential clients. It is important to build a well-optimized website that is easy to navigate.
The furniture industry is unique. It has long relied on brick-and-mortar sales. However, creating a website to establish market supremacy is essential with evolving consumer habits.
For example, ActiveDesk UK needed to visualize its desk options in real time with different collections and their adjustable heights. They partnered with due to our e in 3D modeling and interactive web solutions. Our team then produced a custom product configurator allowing ActiveDesk UK to showcase its entire product line in a cohesive platform with interactive 3D visualizations and customization options.
This demonstrates how combining technological expertise with effective collaboration can lead to outstanding results. The custom product configurator we developed enhanced ActiveDesk’s online presence and significantly improved the customer experience.
Another example is Mobitec, the German furniture brand, which uses a configurator tool that allows customers to explore furniture variations according to their needs and preferences.
If you do not have the funds to launch a full-fledged website, e-commerce platforms like Amazon allow businesses to list their products online for a nominal fee. This gives businesses access to a large customer base and add-on services like packaging and delivery handling.
Stepping into the furniture industry as a newbie can be intimidating. These tips will, however, help you get a headstart in the dynamic world of furniture marketing. Given the dynamic nature of e-commerce, it is essential to track the results of your efforts periodically to make improvements. If a particular strategy is not working for your business, try new and innovative approaches to marketing for your furniture business.
3D visualization is transforming retail experiences across the furniture industry. With Ikarus Delta, customers can seamlessly view variations in the color, texture, or material. AR simulations allow clients to view the furniture in their spaces to understand its style and dimensions. So, contact us today via email or say hello to us at +44 789 702 7386 to learn the details.
Talk to our dedicated experts.