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July 8, 2024
As a custom furniture maker, competing with big brands on the basis of price and demand can get really tough. Even though customized furniture has the upper hand in terms of quality, the additional costs of producing personalized furniture hamper the users’ demand.
The big players in the furniture industry mass-produce various products to scale their products, which lowers their production costs. However, upcoming custom furniture producers cannot afford this luxury due to the personalized nature of their business and financial constraints.
So, how can custom furniture businesses build a solid reputation in the market without breaking the bank? Let us look at some strategies to help your business flourish in this competitive market.
When it comes to custom furniture manufacturing, you are not just creating furniture but a piece of art. With the rise of run-of-the-mill furniture offered by big brands, the options for personalization are limited.
The global customized furniture market is expected to reach USD 87.64 billion by 2031. If the demand exists, you only need to determine how to attract your target audience.
Deloitte reports that 42% of buyers prefer furniture businesses that let them personalize their purchases.
However, you need to understand that saving production materials costs will be tough for a small business. Additionally, it is expected that you provide your audience with the highest-quality products so they do not switch to other brands but come back to yours.
Here are some strategies for you to stand out in the crowded and saturated furniture market without compromising on quality or bearing any high costs:
The towering costs of prototypes in a custom furniture business pose a big problem. To control these, you can switch to digital prototypes for custom-made furniture.
You can use low-poly 3D models to display the structure of your products before initiating the production process. This will reduce the chances of returns and optimize inventory management.
For your product to sell, you must convince your customers that it solves their furniture problems and fits their lifestyle. Enhancing product presentation for your e-commerce website is a great way to do so.
According to ConvertCart, 67% of people prefer high-quality visuals over simple product descriptions when shopping online. You can opt for 3D Lifestyle Renders to display your furniture in true-to-life settings, helping customers visualize its appearance.
An example of the perfect visualization using lifestyle renders is Tandem Arbor, a custom furniture brand based in the USA. They’ve built their entire product catalog using 3D Lifestyle Renders to enhance their product visualization.
Custom-made furniture is synonymous with personalization. While each piece of custom furniture is unique, there are times when your customers request minor tweaks to those pieces.
How do you make this easy for them to do? Well, look no further, as 3D Product Configurators are the ultimate solution. You can integrate them on your website or any e-commerce site to help viewers personalize by selecting preferred material, wood, or any add-ons to get the custom furniture piece of their dreams.
BenchMade Modern, a USA-based custom furniture manufacturer offers its customers a 14 sofa collection to choose from. It allows them to adjust the width of the couch, cover fabrics, cushions, and legs as per their choice.
Hamburg based start-up Pickawood also lets users take advantage of the their intuitive configuration tool to design tables, cupboards, shelves and sideboards – customizing everything from the base to the drawers.
What is the biggest apprehension that customers have when buying furniture online? ‘How would it look in my space?’
Integrating an AR-viewer into your website allows customers to view your furniture in their spaces. They can see whether the furniture matches their interiors and if it is the right size or not.
The beauty of custom furniture is that it can be molded according to the customer's needs. For example, if a company wants to buy office furniture online, it can get it custom-made. Using an AR viewer, they can superimpose digital prototypes on their viewing screens to check if they fit well.
Interior Define uses the augmented reality function as a marketing material for their custom furniture pieces. Available on their app and website, AR Viewer allows buyers to see in advance how the new table will look like in their own living rooms.
In a market flooded with mass-produced furniture, custom furniture makers can stand out by maintaining a balance between creativity and technology for their work flow. By focusing on personalization and quality plus effectively reaching and engaging the target audience, custom furniture businesses can carve a niche and thrive despite the competition from more prominent, low-cost brands.
Integrating our 3D Product Configurators, AR Viewer, and 3D Render can enhance your online furniture business with cutting-edge technology. Using these tools, your customers can effortlessly view your products and personalize them according to their unique needs. Embrace innovation and digitize your business with Ikarus Delta today.
To get mesmerizing 3D Visuals for your website, book a demo.